Melbourne Girls Grammar School, a prestigious institution in Melbourne, partnered with Guillotine for a unique challenge: to increase Prep program enrolments. Targeted at parents, the campaign hinged on a crucial first step - booking a tour of the campus.
Employing a Meta paid ads campaign, we aimed to engage parents with compelling content, enticing them to download an informative resource. This initial interaction was the gateway to a series of tailored emails, designed to educate, inspire, and ultimately persuade parents to book a tour of the campus.
The campaign's success was marked by its cost-effectiveness, with a Meta cost-per-lead below $4, and over 100 tours booked/enquiries. Guillotine's strategic approach effectively bridged the gap between digital engagement and real-world interactions, laying the foundation for future enrolments.