Fairtrade, known for championing equitable trade practices, teamed up with us for a groundbreaking campaign. We focused on a giveaway during their 'Fairtrade Fortnight period', aimed at amplifying their brand and products across Australia and New Zealand.
Through strategic use of Meta and TikTok, targeting an audience passionate about ethical living, the campaign revolved around a giveaway. Our approach not only heightened awareness but also significantly expanded Fairtrade's community engagement.
The result? A staggering 7,000+ giveaway submissions, achieving an extraordinary 43% conversion rate, far surpassing the set KPIs. This success story underlines the power of our targeted digital campaigns in driving meaningful engagement and community growth.